I WILL Produce Results for Under Armour
Under Armour implemented the "Event Pass Platform," our live event social media tool, to on-ramp, engage and amplify the attendee activities at the NFL Combine Experience at the Super Bowl, at Notre Dame games, at Baltimore Ravens games, at the MLB All-Star Fan Fest, at The Preakness and when they wanted to launch their new basketball shoe line. These engagements in turn created authentic Under Armour branded cozntent. These branded photos and videos of participants competing and memorializing their participation were posted on their Facebook newsfeed and Timeline.
Staying true to Under Armour’s high tech apparel lineage we used silicone wristbands with Under Armour's recognizable and desirable logo along with branding for Navy, Notre Dame, and the Baltimore Ravens, which attached the attendees Facebook profile to the wristbands embedded RFID chip. This method of registration provided valuable demographic and psychographic user information to UA and amplified the user's experience on the social graph.