Feld Entertainment partnered with Thuzi to re-imagine the circus utilizing cutting edge technology immersing fans into their show like never before.
Ringling Bros. and Barnum & Bailey has a rich 146-year history of entertaining families. In 2015, Thuzi was given the assignment to help reimagine “The Greatest Show on Earth” from a digital, mobile and live event technology perspective.
The overall goal was to engage Ringling’s fans before, during and after the circus comes to town. As the target market is the family, the objective was to deliver a campaign platform that would appeal to all ages and be a catalyst for parents to interact with their children in an authentic and meaningful way based on the Ringling Bros. Circus. In short, Ringling Bros. wanted to create family unit brand ambassadors that would share their excitement with their friends and other families.
Thuzi worked with FELD Entertainment to deliver a groundbreaking interactive experience that enables attendees to leverage technology to interact with the show and its performers. The end result is that fans of all ages are able to become a key part of “The Greatest Show on Earth” by leveraging technology.