Feld Entertainment partnered with Thuzi to re-imagine the circus utilizing cutting edge technology immersing fans into their show like never before.

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Ringling Bros. and Barnum & Bailey has a rich 146-year history of entertaining families. In 2015, Thuzi was given the assignment to help reimagine “The Greatest Show on Earth” from a digital, mobile and live event technology perspective.

The overall goal was to engage Ringling’s fans before, during and after the circus comes to town. As the target market is the family, the objective was to deliver a campaign platform that would appeal to all ages and be a catalyst for parents to interact with their children in an authentic and meaningful way based on the Ringling Bros. Circus. In short, Ringling Bros. wanted to create family unit brand ambassadors that would share their excitement with their friends and other families.

Thuzi worked with FELD Entertainment to deliver a groundbreaking interactive experience that enables attendees to leverage technology to interact with the show and its performers. The end result is that fans of all ages are able to become a key part of “The Greatest Show on Earth” by leveraging technology.

The cornerstone of the Ringling Bros. experience is the new mobile app that was introduced at the “Out of This World” Premiere at Staples Center in LA on July 14, 2016. The app enables fans to participate in their local show long before they arrive at the arena through advanced gamification, brand education, content sharing and more. The Ringling Bros. mobile app enables users to amp up their circus experience from the moment the app is downloaded and share that excitement with their family and friends.

Some key features of the app include trivia based learning, interactive games and coloring books, Circus selfies and a Pokemon Go like experience that allows families to use their mobile app to discover surprise and delight items throughout the arena.

Thuzi also launched their proprietary Live Wave Sound Technology which enables a first of it’s kind interaction between the attendee and the performers. Live Wave is allows attendees to unlock content and points during a scavenger hunt around the arena.

The results so far this year have been outstanding and FELD is collecting valuable data through Thuzi’s Metrics System to help shape the Circus for future years.